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Author Archives: jonna

Search Engine Optimization for Marketing

From the title itself, Search Engine Optimization (SEO) is one of the many marketing strategies online that makes use of search engines. To use SEO for marketing on the web, you must first understand how search engines work. Search engines rank sites by keywords and sometimes by numbers of viewers. If you have the right […]

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How Contextual Advertising Works

When you go to a search engine and look for information on certain keywords, you usually notice links or banners that pop up once you open a webpage. These links and banners are examples of contextual advertising. They are in context with that of what you are looking for. If you are looking for products […]

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Content Marketing And Its Benefits

Content marketing is more on using any media to provide valuable and significant information to the buyer or customer. It is far beyond sales pitching and sales talking. Customers are almost always familiar with how sales really work so what happens every time they hear a trigger ‘sales’ word is they shun the idea of […]

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Affiliate Marketing Advantages and Disadvantages

Making yourself an affiliate of an advertising company online means you agree to their terms and conditions in order to be honored as a member. Affiliate marketing calls for the advertiser (the affiliate) to get rewards for performance. The affiliate has to work in order to get paid and the payment is not actually the […]

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